Friday, November 19, 2010

A little defensive, guys. Scared?

Apparently European carriers are a wee bit miffed at the prospect of an Apple phone with a built-in programmable SIM chip.1

Technological evolution! A huge opportunity to embrace the new, to out-adapt competitors! But no, they're threatening to sue.2

That's right guys, declaring war on Apple is the smart move here. It really shows that you're prepared to change with the times, that you're companies on a mission to make communication better, customers happier and the market operate more efficiently.

It also shows that you're technological powerhouses with a contribution to make, that you can come up with a good alternative, or even something better. It really shows that this new technology is not the next big thing in mobile.

Way to go, guys. Lawyer up, let's see who is still alive three years from now and what kind of mobile will be in my back pocket.

I'm betting it's the early adopter company and an Apple simless phone.

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